Using behavioural finance to make better investment decisions

Behavioural Finance is a decision-making framework that seeks to combine behavioral and cognitive psychological theory with conventional finance to provide an explanation for why people make apparently irrational financial decisions, not in their own self-interest.

Understanding this allows our investment team to apply this framework to make better investment decisions, supported by our track record of outperforming the market for almost 32 years.

In this short video, Simon Hallett, CIO of Harding Loevner, discusses the theory that forms the basis of the investment strategy for the Pengana Harding Loevner International Fund and our listed vehicle, Pengana International Equities Limited (ASX:PIA).

Learn more about the Funds investment strategy here: https://staging.pengana.com/our-funds/harding-loevner-international-fund/